Stronger Together

ENHANCIA AND ROLAND JOIN FORCES FOR A HISTORICAL PARTNERSHIP

STRONGER TOGETHER

ENHANCIA AND ROLAND JOIN FORCES FOR A HISTORICAL PARTNERSHIP

Roland Corporation, a leading manufacturer of electronic musical instruments, professional video products, apps, and cloud-based services, announces on January, 15th 2020 its exclusive global distribution partnership with Enhancia. The announcement made during the official Roland Press Conference at NAMM Show California marked the beginning of a long-term relationship.

Beyond the partnership,
a shared vision.

It was such an ambitious objective that it was difficult to believe it just happened.
Roland Corporation fully accepted to join our adventure, based on a shared vision of excellence and passion as music tech innovators. Discovered by Roland CEO Miki-san, our Neova MIDI Ring has been the bridge for our companies to imagine a common future together. Numerous discussions later, an exceptional partnership has been conceived, combining the worldwide mastodon knowledge, resources and manpower to our ambitious dream. The first step of our partnership takes shape in the presence of our smart ring in Roland’s authorized network of musical instrument and consumer electronics retailers. Each brand keeps its independence but implements common actions to address the global market. The rest is an untold story, currently written by our hands.

Together, our aim is to deliver the most expressive and purest experience to the musician.

ENHANCIA CEO and Co-Founder Hyun-Jai Lee, “Our team is honored by Roland’s commitment to distribute our Neova Ring. Our goal is to become a major brand in the expressivity market dedicated to musicians, and we have all been inspired by Roland as a legendary musical instrument innovator for most of our musical lives. We are looking forward to sharing our unique MIDI controller with as many musicians around the world as possible. The best is yet to come.”

Roland CEO Jun-ichi Miki remarks, “I was so excited when I saw the Neova ring, which is a first-of-its-kind wearable MIDI controller. I believe we will witness a new dimension of musical expression for electronic musical instruments, including synthesizers, keyboards, percussion, GROOVEBOXES, and even software synthesizers and plug-in sound modules. The possibilities are limitless. This collaboration with the Enhancia team opens a new door to achieving types of musical expression that have never been done before—bringing Wakuwaku (thrill and excitement) creative experiences to everyone in the world, which is Roland’s brand mission.”

Roland CEO Jun-ichi Miki remarks, “I was so excited when I saw the Neova ring, which is a first-of-its-kind wearable MIDI controller. I believe we will witness a new dimension of musical expression for electronic musical instruments, including synthesizers, keyboards, percussion, GROOVEBOXES, and even software synthesizers and plug-in sound modules. The possibilities are limitless. This collaboration with the Enhancia team opens a new door to achieving types of musical expression that have never been done before—bringing Wakuwaku (thrill and excitement) creative experiences to everyone in the world, which is Roland’s brand mission.”

More information on the official press release on Roland website.

About Roland

Roland Corporation is a leading manufacturer and distributor of electronic musical instruments, including keyboards and synthesizers, guitar products, electronic percussion, digital recording equipment, amplifiers, audio processors, and multimedia products. With more than 40 years of musical instrument development, Roland sets the standard in music technology for the world to follow.

About Enhancia

ENHANCIA, a French musical hardware and software company, was established in 2017 by a young team of recent university graduates with a passion for music. The team of inspired musicians quickly developed a new musically-driven, motion-sensing technology that helped children with disabilities interact with music more easily—like playing drums by simply motioning their hand in the air. As musicians, the founders were compelled to further develop the technology as a creative tool for musicians of all levels—leading to the creation of the Neova Ring MIDI controller and Plume software—unique products that inspire musical creativity and help musicians exceed the technical limits of their instruments.